Popular social-networking site, Internet expansionist and frequently unnerving adjuster of privacy settings Facebook will soon be helping magazines sell subscriptions through its news feed, AdAge reports:
Synapse, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed.
The new feature should be live by July or August. The Facebook feed will also accommodate expanded viewing of magazine articles shared by users’ friends with advertising. The whole shebang will take place within the Facebook site, says AdAge.
That’s important; Facebook says it has more than 400 million active users, and half of them log in every day. And at least for now, social networking sites provide a new marketing avenue for media outlets by reaching potential readers through trusted sources — their “friends.”