When Lady Gaga is on the client roster, you know the company’s doing okay. Just how well can be gauged by the strides fan management platform FanBridge has made just four months into 2011.
New York City-based FanBridge secured $2 million in venture funding at the beginning of the year and used the funds to acquire San Francisco-based fan management startup DamnTheRadio, according to TechCrunch.
That purchase allowed FanBridge to move beyond direct marketing through email (using analytics and opt-in email), into social channels such as Facebook to further help musicians manage their fan base. (DamnTheRadio assisted musicians in creating fan pages on Facebook and provided incentives to fans to share and like music, all the while using analytics to measure musician-fan interactions).
The musicians’ web marketer FanBridge is now propelling to all new heights, and bringing in major manpower muscle to get them there faster and smarter. The company hired Gray Blue, former executive of the online video network Nabbr, as director of music industry relations, and Jason Perez, formerly with Mint.com, as head of design.
On April 7, FanBridge announced that it now connects more than 100 million fans with their favorite musicians through email, Facebook and Twitter. Additional clients include Lil Jon and Carole King.
FanBridge also recently created an application programming interface to handle partners’ offerings, including the sale of concert tickets and music tracks.
Up next? The company plans to open the platform to other industries, to manage fans of sports teams, publishers, even filmmakers.
Readers, what’s your opinion of FanBridge and its current reach?
Freelance writer Julie D. Andrews is based in New York.