Fans Can Help Busch and Kevin Harvick Give Their Nascar Ride a Millennial-Inspired Paint Scheme

They guaranteed victory in the 2018 Ford EcoBoost 400, but finished third

Third place is impressive, but it's not first place Busch

Predicting victory is a long-standing part of the fabric of sports, and sometimes those guarantees come with promises in the event that the boaster comes out on the losing end.

On that note, Busch, one of Nascar driver Kevin Harvick’s sponsors, pledged via tweet to cover Harvick’s car with a millennial-inspired, “lit AF” paint scheme if he didn’t win the 2018 Ford EcoBoost 400 at Homestead-Miami Speedway in Homestead, Fla., Nov. 18.

Harvick finished a more-than-respectable third, behind Joey Logano and Martin Truex Jr., but he didn’t win.

So, Busch is using Twitter and Instagram to get fans’ suggestions on exactly what should go into the new paint scheme for Harvick’s ride.

Fans can share their suggestions via Twitter and Instagram with the hashtag #MillennialCar, and the final paint scheme will be used during the Monster Energy Nascar All-Star Race May 18 at Charlotte Motor Speedway. David Cohen is editor of Adweek's Social Pro Daily.