FanSided Pays Tribute to Tom Landry’s Trademark Fedora

Site's first team-specific app feeds off one of its original Web endeavors.

TheLandryHatWhen Bleacher Report compiled a list of “The Best Dressed Head Coaches in NFL History,” Tom Landry was on it (with a caveat about his fondness for white socks). And when the Peter King website site MMQB strung together 95 league artifacts to coincide with the NFL’s 95th anniversary, the famed Dallas Cowboys head coach’s fedora was included.

Landry’s haberdashery habits are front and center once again today with the release of FanSided’s first team-specific app. The team is the Dallas Cowboys, and the name of the application is The Landry Hat. Just like the site that it was culled from. Well done.

Earlier this year, FanSided was acquired by Time Inc. Of The Landry Hat name, FanSided CEO and co-founder Adam Best tells FishbowlNY it involves one of the first dozen sites he launched. “We wanted something iconic to represent perhaps the most iconic American sports logo, a symbol of our own to echo the classic Cowboys star,” he explains. “Tom Landry’s fedora was equal parts strong and sophisticated, yet at the same time instantly recognizable to Cowboys fans, as is Landry’s name.”

“Landry was an innovative coach, and we’ve always aimed to stay cutting edge as well,” he adds. “This app is just the latest testament to that Landry-like innovation. We felt The Landry Hat was a perfect choice to represent this team and its fans.”

Earlier this summer, the Dallas Morning News had a great list of “10 Things to Know” about Landry, who passed away in 2000. And yes, of course, there was info about the hat:

It was as a Giants assistant coach that Landry began wearing his trademark fedoras. One reason was obvious. New York got cold during the football season, and he needed something to cover his bald head. The other? Thinking ahead to a post-football life in the insurance business, he decided it would be best to look as businesslike as possible on the sideline. The idea was to impress possible future employers and people who might like to buy policies from him.

When he became a head coach, there were those who urged him to switch to a cowboy hat. It was also as a Giants assistant coach that Landry car-pooled from his Connecticut home to games at Yankee Stadium with, among others, a young, up-and-coming broadcaster named Howard Cosell.

Check out The Landry Hat staff here.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 28, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT