Facebook Debuts Featured Events on iOS App in 10 U.S. Cities

Facebook iOS users in 10 cities in the U.S. gained access to a new Featured Events feature Monday.

Facebook iOS users in 10 cities in the U.S. gained access to a new Featured Events feature Monday.

Josh Constine of TechCrunch reported on the launch of the feature, saying that the events are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports.

The 10 cities at launch are: Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, San Francisco, Seattle and Washington, D.C., Constine reported.

Product manager Aditya Koolwal told Constine the curators will avoid events with political or religious themes in order to minimize the potential of being accused of bias, adding:

You can think about it like a weekend or weekly digest of cool stuff that you can do in your city.

What we do is have a team of people who are basically looking at events on Facebook that have broad appeal, that a lot of people could go to, and they’re highlighting ones they think will be good to list out.

As for why the social network is not planning a stand-alone events application, Koolwal told Constine:

The cost to installing an app is high. If we can build a lot of discovery features into Facebook and get people to use them, that’s a huge win.

Readers: Would you like to see Facebook roll out Featured Events more widely?

Screenshot courtesy of Josh Constine, TechCrunch.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 27, 2016 https://dev.adweek.com/digital/featured-events/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT