Field & Stream Revamps Site

Bigger images; faster loading times.

Screen Shot 2016-10-14 at 9.11.47 AMBonnier’s Field & Stream has revamped its site to make it faster and more visually-impactful.

Anthony Licata, editorial director of Bonnier’s Lifestyle Group, said the redesign gave Bonnier the opportunity to showcase features and video content on the homepage, while improving the overall experience of the site.

“Like most media brands, much of our audience comes to our content through search engines or social media channels,” he explained. “Redesigning our sites was a great opportunity to deliver our content in the most user-friendly format, no matter where the audience reaches us, as well as showcase our photography, artwork, and great stories with a high-impact, clean design.”

In related news, Field & Stream’s sister site—Outdoor Life—is getting its site updated by the end of the month.

Publish date: October 14, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT