Figure Skating and Curling Dominated 2018 Winter Olympic Games Talk on Twitter, Facebook

103 million tweets generated 33.6 billion impressions

Curling trailed only figure skating in Olympics discussion on Twitter and Facebook wfnc_educ/iStock

The 2018 Winter Olympic Games reached their end with Sunday night’s closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion impressions (views on and off Twitter).

Jay Bavishi, Twitter’s partner manager for the International Olympic Committee and the Fédération Internationale de Football Association, shared some final Olympics data in a blog post.

The most-tweeted-about moments during the Games were:

  1. Japan’s Yuzuru Hanyu wins the gold medal in the men’s singles figure skating competition, while teammate Shoma Uno takes home the silver.
  2. Japan’s women’s curling team defeats Great Britain 5-3 to win the bronze medal.
  3. Hanyu completes his free skate performance, scoring a 206.17 to put him in first place.
  4. Shaun White of the U.S. wins the gold medal in the men’s halfpipe event.
  5. Fans throw Winnie the Pooh stuffed dolls on the ice as Hanyu completes his short program performance.

The top tweeted sports were:

  1. Figure skating
  2. Curling
  3. Short-track speed skating
  4. Speed skating
  5. Snowboarding

Facebook did not provide figures for total interactions related to the Winter Olympics, but the social network did share data on its most popular topics.

The most-talked-about sports worldwide on Facebook were:

  1. Figure skating
  2. Curling
  3. Snowboarding
  4. Bobsleigh
  5. Biathlon

And the most-talked-about sports on Facebook in the U.S. were:

  1. Curling
  2. Figure skating
  3. Snowboarding
  4. Luge
  5. Speed skating

The most-mentioned Olympics athletes on Twitter were:

  1. Hanyu
  2. Uno
  3. Choi Min-jeong (short-track speed skating, South Korea)
  4. Kim Yeong-mi (curling, South Korea)
  5. Kim Bo-reum (speed skating, South Korea)

The most-mentioned Team USA athletes on Twitter were:

  1. White
  2. Adam Rippon
  3. Chloe Kim

The most-talked-about athletes on Facebook were:

  1. White
  2. Red Gerard
  3. Rippon
  4. Kim
  5. Scott Moir
  6. Tessa Virtue
  7. Martin Fourcade
  8. Lindsey Vonn
  9. Nathan Chen
  10. Mikaela Shiffrin

The countries that generated the most Olympics-related tweets were:

  1. South Korea
  2. Japan
  3. U.S.
  4. Thailand
  5. Indonesia

And the most-viewed Olympic highlight on Facebook was this video of White’s gold-medal run in the snowboard halfpipe, from NBC Olympics.

Finally, here are some highlights from Twitter, along with a Twitter Moment from the closing ceremony: David Cohen is editor of Adweek's Social Pro Daily.