Fiksu touts advertising success with SimplePrints photo book app


App marketing technology company Fiksu is touting its success with SimplePrints, an app that allows users to turn their photos into printed photo books. Using Fiksu’s technology, along with Facebook’s mobile app install ads, SimplePrints saw an increase in business of 70 percent in its first five months.

The company acquired a large number of high quality users during the holiday season. By working with Fiksu, SimplePrint’s download volume nearly doubled, with its CPI reducing by 20 percent. Even with its increase in downloads, its costs remained with target ranges.

While SimplePrint had worked with Facebook and found fast success, retaining momentum was a challenge. Fiksu, which is a Facebook Ads API partner, says it was able to help SimplePrints regain its traction using “specialized marketing tools to create a set of targeted campaigns that took advantage of Facebook’s demographic segmentation.”

“Online advertising campaigns require maintenance and optimization in order to scale and be successful, but it takes time. We looked for partners who could help us automate this process,” said Alex Oliveira, head of product development at SimplePrints.

“With Fiksu, we’re now able to scale as needed and improve Facebook results faster and more effectively, all while keeping our ad costs consistent. Our confidence in Fiksu allows us to reallocate time spent on marketing to focus more on building our business.”

More information on the pair’s success can be found on Fiksu’s website.

Publish date: April 2, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT