From 2007 until March of this year, the Financial Times had a metered paywall. In recent months, it has been putting up the new barrier of a four-week trial subscription option for one dollar or one Euro.
“The statistic that I think is really exciting for us is that since we launched this new approach, we’ve had more than a thousand new subscribers every week, with the exception of six weeks. Last year, there were only six weeks when we had more than a thousand.”
As Cassidy notes in his lede, the Financial Times presently has more paying readers than at any point in its 127-year history, with two-thirds of these being digital subscribers. Beyond the trial four-week period, users can choose a Standard ($6.45/week) or Premium subscription ($9.25/week). There is also the option of bundling Premium with the print edition for $11.77 per week.
Read the rest of The New Yorker piece here.