Financial Times CEO Assesses Paper’s Revised Subscription Model

John Ridding tells The New Yorker: so far, so good.

From 2007 until March of this year, the Financial Times had a metered paywall. In recent months, it has been putting up the new barrier of a four-week trial subscription option for one dollar or one Euro.

As Financial Times CEO John Ridding recently told The New Yorker’s John Cassidy, the business model swtich has gotten off to a solid start:

“The statistic that I think is really exciting for us is that since we launched this new approach, we’ve had more than a thousand new subscribers every week, with the exception of six weeks. Last year, there were only six weeks when we had more than a thousand.”

As Cassidy notes in his lede, the Financial Times presently has more paying readers than at any point in its 127-year history, with two-thirds of these being digital subscribers. Beyond the trial four-week period, users can choose a Standard ($6.45/week) or Premium subscription ($9.25/week). There is also the option of bundling Premium with the print edition for $11.77 per week.

Read the rest of The New Yorker piece here.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: September 29, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT