Financial Times Buys Branded Content Company

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The Financial Times is expanding its sponsored content by purchasing a majority stake in Alpha Grid, a marketing company that specializes in that type of advertising.

“Alpha Grid, with its reputation for quality, innovation and strong client relationships, will further strengthen the FT’s presence in branded content, especially in the area of digital and video,” said FT CEO John Ridding, in a statement. “We have been working with the team for some time now and feel they are a strong fit for our strategy and ambitions.”

This is the first acquisiton made by the FT since it was bought by Japanese newspaper company Nikkei Inc. last year.

Publish date: June 16, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT