On the Anniversary of Facebook Live’s Rollout, It Accounts for One of Every Five Facebook Videos

Daily watch time for Facebook Live broadcasts has skyrocketed by more than four times over the past year

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One year ago Thursday, Facebook made its Facebook Live livestreaming feature available to all users, and the social network marked the anniversary of that rollout by announcing that one out of every five videos on Facebook is now a Facebook Live broadcast.

Facebook added that daily watch time for Facebook Live broadcasts has skyrocketed by more than four times over the past year.

Vice president of product Fidji Simo also noted the launch anniversary with, appropriately, a Facebook Live video of her own, adding in her post:

A year ago today, we made it possible for people around the world to share live video on Facebook. At our event in Los Angeles last year, I met some of the first creators to use Facebook Live to connect with people around their content. I remember thinking that Live was already starting to enable something pretty special: communities coming together around shared interests, whether it was a passion for EDM, robotics, baking, snakes or even hula hoop,

Since then, we’ve focused on making the Facebook Live experience more engaging, more fun and more social. We’ve added live masks and new creative effects, built features that give publishers more control and flexibility over their broadcasts and rolled out exciting new formats like Live 360 or Live Audio. And now, one in every five Facebook videos is a live broadcast—and over the past year, daily watch time for Facebook Live broadcasts has grown by more than four times. Every day, we get to enjoy new use cases for Live that we would never have thought about.

A year after the event in this video, we’re still at the beginning of our journey and we’re excited for all the creativity that is yet to come.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 6, 2017 https://dev.adweek.com/digital/first-anniversary-facebook-live-rollout/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT