Here’s How To Help Your Follower Count Explode On Twitter

Yes, we know the number of followers you have doesn’t tell the full story and is actually pretty meaningless if they aren’t real followers engaging in “authentic” conversations with you/your brand and blah blah blah – BUT, we also know this number still matters to you. Deep down, it does.

So you’ll be delighted to learn that Twitter just released a case study showing how you can help your follower count explode. And the best part? It’s a pretty simple “to do.”

Twitter shares a case study detailing @urbandictionary’s ability to dramatically up its follower count by doing one simple thing: Adding a Follow Button on its website.

Since implementing the Follow Button, on average the @urbandictionary account is seeing a 6.5x increase in new follows every day. In the weeks after their implementation, the @urbandictionary account began seeing an average of 570 follows a day, and gaining up to as many as 1,220 follows on certain days.

Below is a graph illustrating the growth in follows for the @urbandictionary account over the past three months.

Want to add a Follow Button to your website? According to Twitter, it’s “easy to implement, and requires adding just a few lines of HTML and JavaScript to your pages. To get started today, please check out the documentation here.”

Do you already have a Follow Button on your website and have you noticed similar results?

(Tips and tricks image from Shutterstock)

@MaryCLong Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
Publish date: December 6, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT