Food Network Magazine Toasts Bobby Flay

FishbowlNY has mentioned it before, but it’s worth saying again: Food Network Magazine had one hell of a summer. Its July issue boasted the most ad pages ever and it announced a rate base increase just last month. Naturally, the leadership at the magazine — Editor-in-Chief Maile Carpenter and Publisher Vicki Wellington — decided to keep the momentum going now that fall has arrived.

To do that, last night the magazine celebrated chef Bobby Flay and the release of his new Bar Americain Cookbook, and FishbowlNY was lucky enough to be there. At Flay’s Bar Americain on West 52nd, drinks flowed and Flay, Carpenter and Wellington worked the room masterfully. We sampled the roasted corn soup (apologies to the guy we might have elbowed so we could get to the waiter), the shrimp and grits and some fantastic pinot noir.

At one point in the night, Flay spoke to the guests and thanked just about everyone he could think of for helping create the book. He also said that the book represented success. “All the restaurants that I’ve worked on, you always sit around and try to decide what it’s going to be, and Bar Americain was the first one that came out exactly like I wanted right away,” said Flay. “So tonight it really all comes full circle with me celebrating the cookbook here.”

With that, Flay insisted on a toast to Food Network Magazine, the people behind the cookbook and Bar Americain. Carpenter and Wellington smiled and raised their glasses, knowing they were on the right path and we (of course) headed for more corn soup.

Publish date: September 20, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT