For Facebook at SXSW, It’s All About Video Storytelling

Activation includes Instagram, a Messenger bot, and Oculus

Facebook's 2018 SXSW activation is all about storytelling. - Credit by Video: John Tejada, Editor: Breana Mallamaci
Headshot of Lauren Johnson

For its 2018 activation at South by Southwest, Facebook is showcasing its products–Instagram, Oculus, and Messenger–in a way that will help educate marketers on how best to navigate them all.

Working with agency Magnetic, Facebook set up a series of experiences for marketers in its Austin office, including three mini sets where marketers can create looping Boomerangs and stop-motion videos. There’s also a Messenger bot dubbed “FBHQ in Austin” that walks visitors through each portion of the activations and recommends local restaurants and bars.

Facebook’s activation kicks off a new B2B-minded campaign called “It’s a Great Day to Video” that educates marketers on how to create video campaigns that work well with the social platform’s formats, aspect ratios and usage patterns.

Here, Bob Gruters, group director of global marketing solutions for the U.S. at Facebook, talks about this year’s SXSW activation hits close to home.


@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.