For Pitching Rebecca Jarvis, Timeliness Wins The Day interviews business and economics correspondent Rebecca Jarvis on how PR pros can pitch her.

She says that unlike many media pros, she likes being pitched. Just know what Jarvis covers (the recession, employment, the housing market, and consumer interest pieces) and to be timely. If you see a story making headlines and have a new angle on it, feel free to Tweet her. “I’m completely OK with somebody contacting me over Twitter and saying I have a story idea for you….I like to hear from people.” Unlike most TV reporters, she says, she’s “highly” involved in the pitch process, so you can pitch her directly rather than one of her producers.

Publish date: April 28, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT