Brothers Steve Forbes and Tim Forbes, CEO and COO of Forbes, respectively, are searching for a new COO as Tim moves up to a higher level within the company. With Tim taking on the role of CEO, Steve would have to relinquish his role, but would likely remain with the company as chairman.
Fortune ventures to guess that the brothers are taking on a new person because the company is in the process of restructuring its digital presence and would benefit from outside help and a fresh perspective. Recently, Forbes hired Lewis DVorkin, the founder and CEO of True/Slant, to consult the company on how to update and improve its web strategy.
The new COO would become among the very few higher-ups at the company not in the actual Forbes family, founded in 1917 by B.C. Forbes before passing down to Malcolm Forbes and, later, Steve.
Michele James has been tapped as the talent scout in charge of recruiting a new person for the management position.
And, now, to write the name “Forbes” six more times: Forbes, Forbes, Forbes. Forbes, Forbes. Forbes.