Using Daylife to Power Billionaire Topic Pages has turned to Daylife to create dynamically updated content for its Billionaires profiles, in the hopes of boosting traffic to the feature while simultaneously keeping demands on internal resources to a minimum.

In addition to original Forbes content, the Daylife SmartTopics-powered Billionaire profile pages now include articles, photos, and videos pulled in real-time by Daylife from 8,000 selected external feeds,

Forbes says it plans to fold Daylife tools and content into other parts of the site throughout 2010.

Publish date: April 29, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT