Foursquare May Not Help the Journal Vanquish the Times

Yesterday we discussed The Wall Street Journal‘s edge over deathmatch rival The New York Times in terms of Foursquare, the location-based gaming software for people with smartphones. GigaOm’s Matthew Ingram, meanwhile, has (perhaps unsurprisingly) expressed skepticism that Foursquare can actually offer much benefit to the Journal in its war with the Times.

Apparently, the Journal‘s Foursquare app currently offers location-based tips that are often related to news items. For example, the Journal app tells Foursquare users about events that occurred on the George Washington Bridge about a year ago. That information isn’t as immediately useful as the stuff provided by consumer-friendly apps that indicate how crowded a spot might be or what locations are trending upward in popularity. As Ingram says:

Will the [Journal] pursue potential advertising connections with Foursquare locations in addition to offering reviews and/or news? That might be better done via Foursquare or Yelp, since they are in that space already — and so what kind of payoff does the Journal get from these partnerships apart from looking cool and hip? Perhaps that is enough for owner Rupert Murdoch.

We might be interested in a tour of landmarks of the 2008 financial crisis — the AIG building, the former Midtown offices of the late Lehman Brothers — but that’s probably because we are nerdy like that.

Publish date: April 27, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT