This afternoon, Crain’s Chicago announced a first-of-its-kind partnership with the rapidly growing Foursquare location service, to provide “inside tips” on local restaurants when users check in to a reviewed restaurant, or a nearby establishment. For example, when a user checks in to the restaurant “Trader Vics”, they’ll receive a tip which states “The unusual wok-fried lamb ($25) caught our eye, sliced meat with shiso leaf, watercress, apricots and pine nuts.”
While this is the first type of partnership we’ve seen for Foursquare, we could imagine numerous other implementations of tips powered by larger review companies. The benefit for Crain’s is that they can send users branded tips in order to build awareness of their service. While we don’t know how much this partnership with Foursquare cost Crains, we would guess that the company will be charged based on the number of sponsored check-in tips that appear.
This is a particularly creative marketing campaign for Foursquare, who has already launched a number of services, including a suite of small business tools. Rather than just focusing on building its user base, Foursquare has been working on rolling out products that support businesses in addition to providing added value services, such as this Crain’s partnership.
To see a sample of the tips that Crain’s will provide users when they check in, you can view the Crain’s Chicago partnership page on Foursquare.