Fox Mobile Bitbop beta Mobile TV Viewing App Only Available for Select BlackBerry Devices

I received a really odd email from a really oddly named product yesterday:


The email message subject line read: Introducing Bitbop Beta

To be perfectly honest, I had completely forgotten about Bitbop even though I wrote about it just two months ago:

Is Fox Mobile’s bitbop FloTV Without a Special Chipset? Does Subscription Mobile TV Make Sense?

When launched Bitbop will be a subscription service charging $10 per month to view TV programs from Fox, CBS, NBC, and several cable channels including the History Channel and TLC.

The Bitbop beta is only available for the BlackBerry Bold 9000, Bold 9700, Curve 8900 and Tour 9630. This is an interesting choice that appears to avoid the crowded demographic of Android, iPhone, and even RIM’s own touch products which have many multimedia apps available for them.

Subscription video services like Netflix for the iPad make sense to me (even if I haven’t subscribed to it) because I personally know a lot of people who have subscribed to it and enjoy Netflix’s streaming video to their iPad and its relatively large screen. On the other hand, I have yet to meet a single person who watches TV programming on a phone with FloTV’s service. FloTV has the disadvantage of requiring the use of phone’s with Qualcomm’s special digital video chipset. Bitbop does not have this limitation. But, would you pay $10 per month to watch TV programs on your small BlackBerry phone display? What about the larger but still relatively tiny Android or iPhone smartphone displays?

Publish date: May 27, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT