TheFrisky.com, the Turner-owned site targeting women 18-34, is creating custom content for advertiser FreeCreditScore.com
TheFrisky.com built a new “money” section, which will serve as a hub for the FreeCreditScore.com Sponsored content, including articles, newsletters and social media features.
At the heart of the advertising partnership is a 15-episode video series “Therapy For Your pocketbook,” hosted by personal finance expert Manisha Thakor.
The content is designed to provide financial advice for twentysomething women, the target demographic for the website.
The Frisky.com is a relative newcomer to the female-targeting web. While it launched in March, 2008, it only became ad-supported in the 4th quarter of 2009.
The first episode of “Therapy For Your Pocketbook” is after the jump.