From KTNQ-KLVE Receptionist to 2012 ‘Executive of the Year’

A rousing radio rags-to-riches story is being celebrated on the cover of the January 7 issue of Radio Ink magazine. Earning the trade publication’s 2012 “Executive of the Year” honors is Univision Radio president Jose Valle (pictured):

Valle, who started out as a receptionist at KTNQ [1020 AM] and KLVE [107.5 FM] in Los Angeles, is now responsible for 70 radio stations in 16 of the top U.S. Hispanic markets and five stations in Puerto Rico, leading 1,100 Univision employees. And among the stations Valle now runs are KTNQ and KLVE, where he once answered the phones.

Valle joined Univision in 2010 after serving as president and general manager of flagship Telemundo TV station KVEA and overseeing LA’s Spanish-language independent KWHY station. Prior to that, he was VP/GM with of KXTX-TV Dallas.

In accepting the honor, Valle credited the value of having risen through his industry’s ranks: “I’ve been there, working with the traffic department. I’ve been there, and I understand the dilemma of salespeople bringing in orders past the deadline. All those kinds of things, I think, play into it, but at the end of the day, I think it’s about transparency and being authentic… I am just a simple radio guy. I like to run my stations and run my group.”

[Photo courtesy Univision]

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: December 31, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT