Fusion Media Group Will Relaunch Its Flagship Site as Splinter

It aims to be for the 'justice-minded, inclusive and incisive'

Fusion Media Group rebrands its flagship site as Splinter, which will cover news and politics. Photo Illustration: Dianna McDougall; Sources: Getty Images, Fusion
Headshot of Sami Main

Fusion Media Group is relaunching its main site, Fusion, with a new name starting July 24.

Splinter will replace Fusion as a news and politics site. As Business Insider reports, FMG owner Univision filed a trademark application for the new name last month stating that the site would publish “information and commentary in the field of news, science, culture, politics, and entertainment.”

Relaunching Fusion as Splinter also differentiates the website from the Fusion TV network, which Univision also owns.

Splinter aims to be for the “justice-minded, inclusive, and incisive.”

“We firmly believe in telling the truth about outdated institutions and calling out injustices when we see them, and sometimes the truth hurts,” said editor in chief Dodai Stewart.

It aims to publish impactful cartoons, comics and longform graphic journalism pieces edited by Jen Sorensen, a 2017 Pulitzer Prize finalist.

“Splinter will contextualize current events while remaining committed to amplifying underrepresented voices, shining a light on systemic inequality, and skewering politicians when necessary,” said Stewart. “Readers can expect piercing reporting and commentary with a sharp point of view.”

Fusion Media Group, which combined with Gizmodo Media Group earlier this year, now hosts Splinter, The Onion, The A.V. Club and Clickhole. GMG properties include the former Gawker Media sites Jezebel, Gizmodo, Deadspin, Kotaku and Lifehacker, as well as The Root.

At the time, GMG CEO Raju Narisetti said, “The beauty of Fusion is that it has a perfect name for what we are trying to do.”

Fusion TV launched a weekly pop culture series from The A.V. Club this spring, and has also aired specials from The Onion. Fusion.net will now host a mix of programming from the cable network.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
Publish date: July 7, 2017 https://dev.adweek.com/digital/fusion-media-group-will-relaunch-its-flagship-site-as-splinter/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT