Game Insight made $50M last year, aims for $150M this year

Russian social and mobile game company Game Insight, which has some of the highest-grossing games on Android, revealed it earned $50 million in revenue in 2011.

The company’s chief executive, Alisa Chumachenko shared the numbers last week in her talk at the Russian social game conference Sociality Rocks!. According to Chumachenko, the company aims to reach $150 million in annual revenues in 2012.

The $50 million figure fits with the performance of the company’s games. Game Insight told us last year that it was earning $1 million a month from its free-to-play Android hit Paradise Island, and the iOS version of My Country was earning $150,000 a week while it was at the top of the iPad top grossing charts. Game Insight currently operates 14 development studios and just announced the opening of a new office in San Francisco to help the company pursue mobile publishing.

At our Inside Social Apps conference earlier this month, the company’s vice president of business development Darya Trushkina told us that Game Insight hardly spends any money at all on marketing on Android. The timing was just right. Game Insight brought its game Paradise Island to market right around when Google made in-app billing available to consumers on Android. That let it soar to top of the grossing charts because it didn’t have much competition at the time.

“Without any input into the marketing, Paradise Island became the top grossing app and was No. 1 for 26 weeks,” Trushkina said. “When we launched our next title, we cross-promoted it with our own games. Quality of content and loyalty of users was the prime focus in attracting an audience. Unlike iOS, work of mouth is important on Android.”

The company currently has three free-to-play games in the top-grossing Android app charts holding the No. 14, No. 17 and No. 26 spots. Its game Mystery Manor: Hidden Adventures is currently the No. 3 highest grossing iPad app. On Facebook, the company has 4.6 million monthly active users and just over 690,000 daily active users according to AppData.

Game Insight maintains an agressive international strategy, bringing its games to more than 20 social networks and app stores including GFan (China), Mobage, T-store (south Korea), Vkontakte, Orkut and Draugiem. It also operates its own web-based gaming platform, Funzay!com, which has upward of 15 million players.

Publish date: February 28, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT