Speakers said IT departments shouldn’t block social-networking sites or other contact with the outside world, adding that employees must also be more aware of the ramifications of using those sites.
Gartner vice president Carol Rozwell said:
Banning access to social media from the corporate network is futile. The world we live in is digitally enabled and socially connected.
While a job may be regarded as an economic transaction, the human brain thinks of the workplace as a social system. (Social networking can make employees) feel valued, a part of a community, and earn the respect of peers.
We can’t stop social networking, but harnessing the passion of employees and educating them about the responsibilities is essential.
Gartner VP Paul Proctor added:
You cannot protect yourself from everything. You must learn to balance risk and performance. The cloud and software as a service have appeal, but they introduce a huge shift in how technology is managed and controlled.
Don’t try to shut down the two-way flow of information, because you can’t stop it. Transparency is in.