Gawker’s Traffic Continues to Decline

Sometimes change is good. Like when Tyra finally stopped chasing after Riggins and started dating Landry in Friday Night Lights (you deserved better girlfriend!).

Sometimes change is bad. Like when Rosanne changed Beckys on us midway through the show. Or, as Business Insider explains, when Gawker decided to do a site redesign.

Since Gawker changed things traffic is down across the board, as you can see from this graph.

Despite this, Nick Denton keeps saying he’s sticking with the new look. It’s still early, but you have to wonder if Denton is starting to rethink that stance.

Publish date: April 6, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT