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Whether it be reviving 90s trends or leading the climate strikes, Gen Z is if nothing else influential. But when it comes to spending power, just how influential is the up and coming generation? Turns out Gen Z has serious influence on household purchases, even if they aren’t buying. According to a report, Gen Z’s total spending influence is $1.2 trillion. Marketers, you may want to take note.
Read more: Learn why one social platform has an excellent track record for reaching Gen Z.
After Juul’s ad spend skyrocketed in the first half of this year, the vaping brand’s advertising efforts in the U.S. came to a screeching half. A number of factors are at play here:
- Teen vaping levels keep rising
- There’s been a mysterious vaping-related illness
- CBS, WarnerMedia and Viacom all announced a decision to drop all e-cigarette advertising
- The company has a new CEO.
Read more: Omnicom has never officially acknowledge its relationship with Juul, but began working on the account last summer. See how Juul’s decision will affect the agency.
The fourth and final season of TV’s only sitcom that will leave you questioning the ethics of every decision you’ve ever made premieres tonight. Ahead of The Good Place’s debut, TV/media editor Jason Lynch spoke with Ted Danson about the show, his next gig and his career. Here’s Danson on the finale:
“The emotional path of all the characters was incredibly satisfying, and on a more spiritual universe level, it was incredibly satisfying. I really loved the last few episodes. I thought they were just brilliant.”
Read more: Danson explains why, despite its success, the show is ending after four seasons.
Let’s face it. We all want that blue checkmark on Instagram so we can get access to those sweet, sweet swipe ups. If you’re tired of waiting for Instagram to review your application, we’ve got a five-step alternative process.
Just Briefly: The Rest of Today’s Top Insights and News
- Are Paywalls Part of Vox Media’s Future Plans Post-Merger?
- Model Silently Protests Gucci’s Straitjacket Gown at Milan Fashion Week
- Amazon’s Alexa Can Now Help You Get a Job at McDonald’s
Relief group Feeding America teamed up with agency Leo Burnett and the Ad Council to create a virtual visage based on the faces of 1,000 hunger-afflicted Americans. These photos reflected the actual demographics seen in USDA food security data.
Career Tip: 3 Tips for Being an Inspirational Manager
Meghan Patrick-Crane, associate director, talent development at Firewood, one of Adweek’s 100 Fastest Growing Agencies, explains how you can inspire your employees.
1. Share your expertise, don’t guard it.
You’re in this position for a reason. You have a talent, an expertise, a value. It’s easy to think that guarding that expertise can make you even more valuable, but as a manager your objective is to help inspire and develop the people who work for you. That means sharing what you know so those on your team can grow.