Getty Images Launches Digital Rights FAQ Site

Digital image-licensing service Getty Images has launched, a resource for image providers that helps navigate the legal vagaries of Internet image syndication. cites as its impetus a survey that revealed a lack of understanding on the part of both image suppliers and image users:

Almost half of the respondents (48%) said they did not fully understand legal protection or indemnification, (the form of warranty where the image supplier agrees to bear liability and assume certain legal costs if a claim around the image arises). Almost 45% of respondents were unaware that you can still face a legal claim relating to an image you used, even if you license it. A mere 18% reported paying for legal protection when licensing an image. Even among respondents who understood that certain image licenses include legal protection, 26% said they have considered themselves at risk by sourcing an image which doesn’t include it.

Set up in categories like “What You Need to Know,” “Case Studies” and “What You Need to Do,” the site breaks down the complicated issues surrounding image syndication.

In addition to Getty Images, the site’s backers include the British Association of Picture Libraries and Agencies, the Picture Archive Counsel of America, iStockphoto and other stock-image Web sites.

(h/t minOnline)

Publish date: May 19, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT