‘Glamour,’ ‘Bazaar’ Unveil Spring Makeovers

Magazines pare back cover clutter

Headshot of Emma Bazilian

This month, two of fashion’s biggest titles are unveiling a new look in time for spring. If the new March issues of Condé Nast’s Glamour and Hearst’s Harper's Bazaar are any indication, the season’s prevailing trend will be simplification, although each magazine seems to have its own interpretation of what that means.

Glamour, whose cover traditionally presented its aggressively cheerful positioning with a celebrity against a white background, attention-grabbing headlines and a red or pink title, has gone in a more youthful, straightforward direction. March’s cover shows actress Amanda Seyfried sitting on a bathroom vanity holding a bright yellow hairdryer that matches the now-yellow title (“To me, yellow means breaking news,” editor Cindi Leive told The New York Times). Five bold, single-word headlines scattered around the cover promise Sex, Shopping, Beauty, Guys and Gossip.

The inside of the magazine has also received a facelift. Features—most of which are now written in the first person—have migrated to the front of the book, as has the expanded “Dos & Don’ts” section. Fashion is more celebrity-focused, and the magazine’s sex coverage has become “more provocative” and “less instructional,” according to the Times.

Bazaar’s highly awaited makeover is even more comprehensive. The magazine's trim size has grown by an inch, and the paper stock is heavier. There is also new typography, although the logo remains unchanged. As always, the newsstand and subscriber edition covers are different, and markedly so for this issue. The newsstand cover, starring Gwyneth Paltrow, shows the actress, shot sidelong, against a white background. The pared-down headlines—all Didot Caps, Didot Italics and Gotham, editor Glenda Bailey told WWD—are in black, with an occasional shot of red. The subscriber cover is nearly textless, save for the magazine’s title and two headlines, “The New Look” and “Gwyneth Revealed.” Paltrow’s dress on that version of the cover certainly is revealing, but her face is completely obscured by her hair—a bold way to use an A-list cover star.

Bazaar’s contents have also become “less cluttered,” according to WWD, with more blank space and cleaner pages. New sections include “The List,” featuring the month’s must-haves; a travel section titled “The Escape”; and expanded beauty coverage.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.