Glee Star Lea Michele Partners Up With Dove

Lea Michele from “Glee,” is partnering with Unilever brand Dove Hair Care to “inspire women everywhere to keep doing their favorite things to their hair, because reinvented Dove shampoos and conditioners take care of the damage.”

Read: it’s ok to do whatever you want to your hair, ladies, because Dove will make it all better.

“I started performing on Broadway at eight years old and entertaining continues to be one of my favorite things, but the grueling ‘Glee’ rehearsals and filming cause me to do an array of damage to my hair,” said Michele in a statement.

As part of the campaign, Michele performs a rendition of “My Favorite Things” that will run on TV and online. Unilever is an Edelman client.



Publish date: May 7, 2010 https://dev.adweek.com/digital/glee-star-lea-michele-partners-up-with-dove/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}