Nerve Center to Aggregate Masters Coverage from SI Golf Group

Sports Illustrated Golf Group wants to be the Nerve Center at the 2010 Masters Golf Tournament, which will be held at Augusta National Golf Club April 8-11.

The Nerve Center on will feature live blogging from’s Press Tent Blog, as well as a stream of content from SI Golf Group reporters in Augusta via Twitter, Facebook, MySpace, and Yahoo!. The site will also include a hole-by-hole leader board and photo galleries.

SI Digital vice president and general manager Kenneth Fuchs said:

The Nerve Center is offering a new way for fans to follow and be a part of what will certainly be the most closely watched tournament of the season. The live refreshing and interactive elements of the site have presented a way to both add to the fan experience and also win the support of major brands.

There was no word on whether the Nerve Center would include an Eldrick Cam. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 6, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT