Google Launches YouTube Kids App on iOS, Android

The app highlights age-appropriate videos from both popular and up-and-coming networks.

YouTube Kids

Google has released its YouTube Kids app on iOS and Android devices, giving parents a family-friendly option for allowing their little ones to view videos on the popular video-sharing platform. The app has been designed with young users in mind, with a user interface containing larger images, bold icons and more.

App users can browse specifically selected family-friendly channels and video playlists across four main categories: shows, music, learning and explore. This content comes from popular networks and shows including Sesame Street, Jim Henson TV, DreamWorks TV, Talking Tom and Friends and more. New videos will be added to this highlighted programming in the future.

Users can also search for videos on particular topics, like educational tutorials or train videos, as examples. This search functionality can be turned off in the parental settings menu. Here, parents also have the ability to toggle a timer which limits a child’s screen time, turn off the app’s background music and sound effects, and more.

To make the experience even more kid-friendly, videos are presented without comments. Plus, parents can notify YouTube if a questionable video happens to make it through the app’s automated screening process.

YouTube Kids is available to download for free on the iTunes App Store and Google Play in the U.S. The app is coming soon to Kurio and nabi kids’ tablets.

Google isn’t the only company embracing younger device users. Twitter’s Vine released Vine Kids, another family-friendly video viewing platform, in late January.