The campaign will run across a breadth of local outlets, including media organizations of color, and it is aimed at spotlighting the difficulties faced by local news providers and encouraging advertising, subscriptions and donations to help fund those newsrooms.
Google contributed $15 million toward the efforts.
The campaign will run for six weeks, appearing in print and online across thousands of local news outlets in the U.S. and Canada, including independent and minority-owned publications. It pushes viewers to subscribe to local news providers or donate to central funds that support investigative journalism or publishers of color.
Local Media Association president Nancy Lane and Local Media Consortium CEO Fran Willis said in a blog post, “We could fill pages and pages with the work of local reporters, spanning the mundane to the truly heroic. Their stories connect people to their communities and create the citizen engagement essential to a healthy democracy. This is work that holds truth to power. Advocates for the rights of its readers. Entertains and educates. But in the end, this is about people—about you, our readers, our small business owners, our advertisers. It’s why we exist and why we do what we do every day, often against the odds. If you care, and we hope you do, this is your moment. Subscribe, donate and advertise.”