Google Plus Schedules 12 Hour Hangout-A-Thon for Charity

It’s easy to forget that it’s the season of giving, but just in case your list is a little short of love and charity, Google is hosting a hangout just for donations. The Hangout-A-Thon begins today on #GivingTuesday, December 3rd, 2013.  Google’s annual philanthropic initiative began last year with 100,000 participants in a span of 24 hours. This year, the company is partnering up with brands like Warbly Parker and media companies like Mashable to boost the charitable event.

Established in 2012, Giving Tuesday brings together global charities, families, community centers, students, and more for a day of giving. This year, Giving Tuesday will be held on Tuesday, December 3. +Google+ will provide an opportunity for individuals to give back – either by directly donating to nonprofits or by purchasing goods for good – by leveraging the Shoppable Hangouts app to provide interactive opportunities for charities to raise money and for brands to innovatively sell their products. For 12 hours, Google+ is partnering with +Mashable for #GivingTuesday to feature over 24 charities and brands that users can support. The Hangout will be streamed from the +Giving Tuesday page.

Those wishing to participate should visit the #GivingTuesday site beginning at 9 AM for a live streamcast.

Publish date: December 3, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT