Google Reports Solid First Quarter, But Motorola Continues to Bleed

Google reported consolidated revenue of $14 billion in the first quarter of 2013, up 31 percent over its first-quarter earnings last year.

Google reported consolidated revenue of $14 billion in the first quarter of 2013, up 31 percent over its first-quarter earnings last year.

The company reported a profit of $3.35 billion, up 16 percent over the same quarter in 2012.

Minus Motorola, Google brought in $12.95 billion, up 22 percent from a year ago.

Motorola Mobile, acquired by Google in May 2012, continued to operate at a loss, losing $271 in the quarter. And Google’s cost-per-click, or how much it makes for each ad served, continued to fell. It declined 4 percent over the quarter. In the last quarter of 2012, CPC fell 6 percent.

The company spent $66 million restructuring Motorola Mobile, recouping $23 million in tax benefits.

The company declined to provide first-quarter headcount numbers, which are relevant as it continues to cut staff in the Motorola unit.



Publish date: April 18, 2013 https://dev.adweek.com/digital/google-reports-solid-first-quarter-but-motorola-continues-to-bleed/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT