Google’s Wood Phone Finally in the Wild

Real bamboo option now available

Google’s Moto X phone was launched this summer, but one model has been kept from the public: he bamboo version.

The Moto X is Google’s first smartphone born completely out of its purchase of Motorola in 2012. Google allows customers to build custom devices online with different colors—front, back and accents.

However, the bamboo option has been missing, and Motorola announced today it is now available for an extra $100. The phones typically cost $200 on contract.

Google is selling a light-colored bamboo phone, but not two other varieties it showed off at launch.

The bamboo is real.

Still, the company said orders are limited and won’t be available to ship until January.

Publish date: December 17, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT