Grow Mobile Launches Self-Service Ad Platform

As the world of mobile games and applications expands, so too does the catalog of options for advertising within those apps. The latest platform for mobile advertising is Grow Mobile, which has announced the launch of its self-service ad platform today.

The Grow Mobile dashboard gives developers a look at over 75 integrated ad networks, allowing for more informed, targeted advertising decisions.

The self-service nature of the Grow Mobile platform allows app developers to browse and integrate ad campaigns within minutes. The platform allows for full stat tracking, including app performance tracking for Google Play or App Store charts, breakdowns for geographic locations, devices, operating systems, traffic sources and more.

Ad spending and returned revenue charts are available for each individual ad, giving developers an in-depth look at performance both past and present, better enabling them to make ad-buying decisions in the future.

“The number of players involved in the mobile ecosystem can be overwhelming and difficult to navigate, leading to complicated tracking and reporting and massive waste in marketing investment and internal development resources,” Brendan Lyall, Chief Executive Officer at Grow Mobile, said in a statement. “We started Grow Mobile to change the way companies approach mobile application marketing and provide a gateway into the mobile ecosystem. Grow Mobile’s single integration, single reporting dashboard and single point of contact enable companies to free up internal resources and focus on the best strategies to scale the userbases of their mobile applications.”

Grow Mobile was founded in 2012 by industry veterans of Zynga, Storm8 and Adify. Its current clientele includes KLab, GREE and Zynga.

“Grow Mobile has been a valuable partner for KLab,” said Noby Ota, Chief Executive Officer of KLab America, Inc. “Their industry experience and technology has provided us excellent results through their platform. Their integration with 75 different traffic partners and reporting dashboard has allowed us to run our mobile campaigns more efficiently and helped us intelligently make better strategic decisions with our marketing plans.”

The Grow Mobile platform is now available for iOS and Android on the company’s website,

Publish date: June 26, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT