GWI found that 81 percent of Facebook users watched video clips during August, while 45 percent viewed on-demand TV and 37 percent streamed live TV.
GWI said in an email to SocialTimes:
But perhaps the most striking stat here is that Facebookers are now devoting an average of 0.71 hours per day to online TV. That might put it some distance behind linear TV (2.52 hours), but the scope for growth here is not hard to see.
Readers: How did GWI’s findings match up with your viewing habits?