Facebook Users’ TV Viewing Habits (Infographic)

With Facebook and television becoming more and more intertwined, GlobalWebIndex examined the viewing habits of the social network’s users.

With Facebook and television becoming more and more intertwined, GlobalWebIndex examined the viewing habits of the social network’s users.

GWI found that 81 percent of Facebook users watched video clips during August, while 45 percent viewed on-demand TV and 37 percent streamed live TV.

GWI said in an email to SocialTimes:

But perhaps the most striking stat here is that Facebookers are now devoting an average of 0.71 hours per day to online TV. That might put it some distance behind linear TV (2.52 hours), but the scope for growth here is not hard to see.

Readers: How did GWI’s findings match up with your viewing habits?


Image courtesy of Shutterstock.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 3, 2015 https://dev.adweek.com/digital/gwi-facebook-users-tv-viewing-habits-infographic/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT