72% of Snapchat Users Also Use Facebook Messenger (Infographic)

It’s Snapchat AND Facebook Messenger, not Snapchat OR Facebook Messenger.

It’s Snapchat and Facebook Messenger, not Snapchat or Facebook Messenger.

GlobalWebIndex found that 72 percent of Snapchat users are also Messenger users.

The only other two messaging apps to crack 50 percent of Snapchat users were WhatsApp at 54 percent and Skype at 51 percent.

GWI said in an email to SocialTimes:

Multiapp usage is absolutely normal when it comes to messaging; just as we’ve seen multinetworking proliferate–whereby people are maintaining accounts on a wide range of networks–so the same trend is in evidence here. Take a service like Snapchat and more than seven in 10 of its users are active on Facebook Messenger, too. More than 50 percent of Snapchatters are also WhatsAppers.

Evidently, we need to reject the notion that people tend to use one app only; to the contrary, they are happy to operate across a wide range of them. In some cases (e.g., WeChat, Telegram, Tango, Kik), users are actually active on around five different chat apps. Fostering a sense of loyalty among such audiences is thus a major challenge.

Readers: How many messaging apps do you use on a regular basis?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 19, 2015 https://dev.adweek.com/digital/gwi-snapchat-messenger-infographic/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT