Gwyneth Paltrow Interviews “Coolest Man on Earth” Jay-Z About his New Website

Q: You are the coolest man on Earth, how the f did you get like that?

Yes, this is a question posed to Jay-Z by Gwyneth Paltrow about his new lifestyle website.

Paltrow, if you didn’t know, is a budding media mogul herself, with rumors circulating that she is launching a cooking magazine. She currently has a website and newsletter,, which is known for making condescending, unintentionally hilarious lifestyle suggestions, like, as New York magazine noted, recommending giving someone a $1,400 leather weekend-getaway bag for Christmas. (Though in fairness, it’s probably not that different from the advice offered in many fashion magazines.)

Jay-Z dishes to Paltrow in the latest Goop newsletter about his famous inspirations, which include Mario Batali, Bob Marley, Basquiat, and Marc Jacobs. And as for “how the f” he became the coolest man on Earth?

I’m around great women, starting with my mom. Women keep men cool. The hotter the chick the cooler the guy … that sounds like a really bad rap line!

Publish date: April 12, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT