Popular Halloween Costumes on Instagram, By State (Infographic)

With Halloween rapidly approaching, costume retailer Halloween Express determined the most popular costumes on Instagram by state.

With Halloween rapidly approaching, costume retailer Halloween Express determined the most popular costumes on Instagram by state.

Halloween Express analyzed more than 32,000 posts on Instagram with the #Halloween hashtag, and its findings included:

  • E.T. was the most liked Halloween costume on Instagram.
  • The most popular photo filter used on Halloween selfies was Skyline.

The retailer also created a GIF showing how the most liked Halloween costumes changed between 2012 and 2014, based on an analysis of some 325,000 posts on the Facebook-owned photo- and video-sharing network.

Readers: Who or what will you be for Halloween?


Image courtesy of Shutterstock.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.