Halloween Express analyzed more than 32,000 posts on Instagram with the #Halloween hashtag, and its findings included:
- E.T. was the most liked Halloween costume on Instagram.
- The most popular photo filter used on Halloween selfies was Skyline.
The retailer also created a GIF showing how the most liked Halloween costumes changed between 2012 and 2014, based on an analysis of some 325,000 posts on the Facebook-owned photo- and video-sharing network.
Readers: Who or what will you be for Halloween?
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