Hands-On Mobile Gets New CEO To Lead Social Gaming Efforts

Linden Labs executive Judy Wade recently joined San-Francisco based Hands-On Mobile as CEO and President to lead the company to expansion in the mobile and social games space. Under the FunClick label, Hands-On Mobile will focus on creating device-agnostic, free-to-play titles that connect people and encourage self-expression and play.

Judy Wade, who was a VP of strategy and emerging business at Linden Lab, is replacing the former CEO Niccolo de Masi who quit about six months ago to join Glu Mobile. Hands-On Mobile will make a harder push into the mobile and social gaming sector with a social games subsidiary called FunClick. FunClick’s portfolio includes WPT Texas Hold ‘Em Poker on Facebook.

Wade’s experience at Second Life developer Linden Labs should position her to oversee future product launches under the FunClick label, which will include both original and branded free to play titles that are easy to learn.

“Hands-On Mobile, with its blue chip entertainment brands and track record for developing and publishing creative and innovative mobile games, has a tremendous opportunity to take both mobile and social gaming to the next level,” said Wade, adding, “From the user’s perspective, as the distinction between social and mobile is blurring, our focus moving forward will be on creating engaging games and delivering enhanced community experiences regardless of the platform.”

The team at Hands-On Mobile is excited to have her own board, and looks to move in a proper direction after having endured strategic shake-ups and shutting down its European and Korean operations nearly two years ago.

“Judy blends strategic business acumen with in-depth knowledge of the social and mobile gaming market, a combination we believe will help her drive Hands-On forward,” says Hands-On board member John Fisher. “She has a strong vision for the future and the experience to back it.”