Hearst has bought Rodale Inc., the publisher of some of the largest, most established health and wellness lifestyle brands—including Men’s Health, Women’s Health and Runner’s World—and a book publishing arm.
The announcement, which was released on Wednesday evening, did not disclose the exact terms of the agreement, but it did state that Rodale’s 93 editions in 64 countries would become part of Hearst’s portfolio in early 2018.
This news comes months after Rodale executives discussed the desire to sell all or most of the company’s titles.
Upon completion of the acquisition, which will need government approval, Hearst Magazines will operate Rodale’s multi-platform content business. Hearst Magazines already owns and manages more than 300 editions and websites around the world, including 20 titles in the U.S.
“We have a long-standing respect for Hearst’s commitment to connecting consumers with imaginative, engaging content across an ever-diversifying choice of platforms, technologies and experiences around the world,” said Maria Rodale, the CEO of Rodale Inc., in the statement.
“We believe our exceptional brands, businesses and employees will thrive in this culture of innovation,” she said, “and we are confident that Hearst’s stewardship will continue to grow the passionate and purpose-driven communities that Rodale has built over the past 70 years.”
Hearst is excited by the opportunity to expand its presence in the health and wellness spaces with this acquisition, said David Carey, the president of Hearst Magazines.
“Maria Rodale has grown her family’s business into a peerless authority that reaches an enormous audience. Hearst and Rodale are already publishing partners around the world, including the U.K., the Netherlands and Japan, and we’ve seen first-hand how the content resonates,” said Carey.
“We are pleased to add them and all of Rodale’s brands to our vibrant and varied global portfolio,” he said, “providing readers with dependable information and offering marketers unbeatable scale and a trustworthy environment in the increasingly important health and wellness space.”