Heavy Metal Magazine Bucks Downward Trend

Issue #282 is out today.

On newsstands today—Issue #282 of Heavy Metal magazine, a publication founded in 1977 and acquired, in 2014, by TV producer-director Jeff Krelitz and music industry vet David Boxenbaum.

That’s female warrior Taarna on the cover, at right. She starred in the 1981 brand-extension animated movie of the same name and is back to celebrate the film’s 35th anniversary.

For a weekend New York Times article, Krelitz told Gregory Schmidt that not only is Heavy Metal magazine doing well as it approaches its own 40th anniversary in 2017. The publication, with a focus on fantasy and science-fiction, is in fact thriving:

“Magazines are in decline, but we are on the rise,” Mr. Krelitz said. “That just doesn’t happen in this market.”

Part of the effort to reinvigorate Heavy Metal included hiring a new editor in chief, Grant Morrison, who has written Batman, Superman and X-Men comic books. “I’m more known from mainstream comics,” Mr. Morrison said. “Hopefully, having my name on Heavy Metal will bring that audience.”

Krelitz says yearly print circulation for the bi-monthly magazine currently totals around 250,000.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: September 7, 2016 https://dev.adweek.com/digital/heavy-metal-magazine-jeff-krelitz/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT