Hello Social, a startup from Canada, announced recently that it has launched its service aimed at helping marketers on Facebook and other social media sites create engaging promotional content. Through Hello Social’s application programming interface (API), brands can create promotions through websites, mobile apps, and social networks such as Facebook.
Hello Social Co-Founder and CEO Dominik Dryja discussed the new company in a blog post:
To successfully engage your audience, you need to provide them with an inviting opportunity to become involved in your online activities so that they become aware of and honestly interested in your brand and company.
At Hello Social, our goal is to explore all available possibilities for engagement. Just like your social media audience, ours is also growing in staggering numbers, and we need solutions that will enable us to deliver a much more personal touch and long-lasting experience that, in the end, will provide us with a client or customer that cares about and enjoys our brand and, more importantly, one who is engaged enough to become interested in who we are and what we have to offer.
One of the points of pride for Hello Social’s API is its design, which it says makes promotions more inviting for users.