There's been extra buzz about sports—from soccer to horse racing—over the last week. So, we studied a bevy of sports data and other research numbers to bring marketers the 10 stats they need to know.
1. Following FC Barcelona's 3-1 win over Juventus in the UEFA Champions League final, Facebook dug into what millions of fans around the world were talking about after the match. Neymar da Silva Santos Júnior, more commonly known as Neymar, was the most buzzed about player, with Brazilians posting more often than people from other countries. All told, 28 million people drove 76 million interactions around the league final.
2. Burger King's mascot appeared next to America Pharoah's management team during the thoroughbred's Triple Crown victory Saturday. And in the four hours after the race, there were 11,817 tweets around the fast-food brand, per Amobee Brand Intelligence. The Foster City, Calif.-based researcher said BK's Twitter mentions represented a 1,445 percent increase over the previous 4 hours.
3. Also, Amobee found that there were 694,197 total tweets around American Pharaoh on June 6.
4. Instagram posts using the words "food porn" have jumped 371 percent, according to Kirshenbaum Bond Senecal + Partners' social media shop, Attention, which reviewed more than 8 million food posts over the past 18 months.
5. Mobile video ads will attract $2.6 billion in the U.S. this year, 70 percent more than a year ago, according to eMarketer. But that figure still only represents about 10 percent of all mobile advertising.
6. Sick of going on dates with people who don't look like their online pics? Zoosk last year created a photo-verification feature allowing users to upload a time-stamped video that the online dating site uses to verify photos in profiles. That way, people can't get away with luring romantic prospects out for drinks or dinner with pictures from 10 years ago. The San Francisco-based company said 3.8 million photos have been verified so far via the feature.
7. Criteo and travel-market research firm Phocuswright conducted a global survey of more than 8,000 leisure travelers and found that hospitality shoppers on mobile devices were 47 percent more likely to book three or more trips than desktop users.
8. Borrell Associates surveyed 7,228 small to medium-sized businesses, and the agency found that 72 percent are currently spending cash on digital advertising and marketing services.
9. Eighty-three percent of mothers visit YouTube during the course of a month, according to new research from Millward Brown Digital. They spend time on the site about every other day and watch roughly five videos per visit. That means there are approximately 70 opportunities a month for brands to reach moms on YouTube.
10. Back to sports: Nike Soccer has created a stirring video called "American Woman" for the U.S. women's team currently competing in the FIFA Women's World Cup. The sneaker brand uploaded the 1-minute spot to YouTube on June 5, drawing 191,000 views to date. Interestingly, the ad—created by a small shop called Thousands Creative in Portland, Ore.—has gotten 118,000 views on Facebook since it was posted yesterday.
Watch the video below: