Here Are 14 Interesting Digital Marketing Stats From the Past Week

From Squatty Potty to ad tech to Snapchat

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The past week has been unusually productive in terms of marketers sharing intriguing digital stats, and we've selected 13 that stood out from the rest. Enjoy.

1. Squatty Potty, which makes a foot stool for toilets, has drawn a whopping 31 million views on Facebook and 5 million more on YouTube for its "This Unicorn Changed the Way I Poo" video. The clip features a unicorn puppet dropping rainbow-colored poop into ice cream cones on a conveyor belt and went live on Oct. 6.

2. AdvisorResults International, a U.K.-based company that analyzes advertising-technology players, reports that North America accounted for roughly 50 percent of the mergers and acquisitions (M&A) in the space during the third quarter. North America's M&A market share dropped from 62 percent to 53 percent during the quarter, though it's still the most active region in the world.

3. Programmatic advertising isn't just for big brands anymore. For instance, Hunt's Photo & Video, an eight-store camera chain based in Massachusetts, has increased its holidays digital advertising budget by 25 percent after getting 723,000 ad impressions for only $3,800 during a monthlong test it ran earlier this fall.

4. Alphabet—Google's adopted, new parent—reported its earnings last week and included this nugget: The Mountain View, Calif.-based company now has six different products with 1 billion users each. That includes Google, YouTube, Android, Google Maps, Google Play and Google Chrome.

5. For the livestream of Sunday morning's NFL game from London between Jacksonville and Buffalo, Yahoo got 15.2 million unique viewers—that's more, said the league, than Monday Night Football on ESPN has been averaging (13.5 million viewers). All in all, Yahoo got 33.6 million video streams

6. While those numbers seem impressive, the average viewership number for Yahoo's nearly four-hour webcast was roughly 2.4 million viewers per minute, far below an average NFL TV audience of 10 million to 20 million per minute, reported CNN Money.

7. NatGeo has 80.1 million fans and followers on Facebook, Instagram and Twitter, reported social-media company Shareablee, which named it the No. 1 overall brand in social.

8. Eight-year-old Bleacher Report is the No. 1 sports publisher (that isn't the NFL, NBA or MLB) on Shareblee's top 25 social brands list, getting a 14 percent engagement rate on the biggest social platforms.

9. Bank of America worked with MLB Advanced Media for a Snapchat Story called #MLBmemorybank that offered to send two fans to the World Series. (It was cross-promoted via Twitter.) In the 24-hour period from 1 p.m. on Oct. 5 to the same time the next day, the effort garnered 131,000 Story opens, 6,000 screenshots and 3,208 Twitter entries.

10. According to eMarketer, mobile payment transactions in the U.S. will jump by 210 percent next year to total $27 billion.

11. Seventy percent of moms use their smartphones during in-store visits, according to BabyCenter, and 51 percent of them use an app to find better pricing while ambling down the aisle.

12. Speaking of mobile, ad viewability on smartphones remains a hot-button issue in marketing circles. According to Moat, 44 percent of mobile ads served are deemed viewable compared with 52 percent of desktop promos primarily because smartphone-wielding consumers often scroll faster than websites can load ads. Once someone is on a site, 76 percent of mobile readers choose to scroll down a website versus 63 percent of desktop users who do the same.

13. Kik's 240 million users, generally teens and college students, average 97 minutes per week on the mobile app.

14. Are you cheap when it comes to preparing for a first date? Per a study from dating app Zoosk and the University of Alabama, online daters spend on average $46 and approximately 1.75 hours getting ready for a first date. Well, are ya?

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: October 27, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT