Here Are the Winners of the 2020 YouTube Works Awards

The most effective U.S. ad campaigns on the video site were honored

Data and insight consultancy Kantar oversees methodology and judging YouTube
Headshot of David Cohen

YouTube revealed the winners of its 2020 YouTube Works awards during its Brandcast Delivered event Thursday.

The YouTube Works awards honor the most effective U.S. ad campaigns on the Google-owned video site, and data and insight consultancy Kantar oversees methodology and judging.


The 2020 winners are:

Kantar shared the following learnings from this year’s winners:

  • Custom content works: 74% of finalists created custom content for YouTube’s platform.
  • Insights are key: 53% of finalists showcased strong existing insights to inform development of their campaigns.
  • Variety of YouTube ad products can support storytelling: 84% of finalists used multiple features and/or features that are unique to YouTube, while 47% used the platform for broad strategic storytelling. Emotion was a hallmark in 83% of finalists.
  • YouTube creates conversations at scale: 58% of finalists and six of the seven winners used YouTube’s reach to find vast audiences.
  • Exploring new territories and changing the strategy should be a part of successful campaigns: 53% of finalists used the platform for a change in strategy.

This year’s judges were: David Cohen is editor of Adweek's Social Pro Daily.