Here’s How a Toyota Marketer Is Already Using Facebook’s New Twist on Multimedia Ads

Mixing video and static images

Headshot of Christopher Heine

Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-awareness optimization, mobile polling and video carousel promos. 

One of the first players to utilize the video-carousel tool is Southeast Toyota—a regional marketer based in Deerfield Beach, Fla., representing 176 independent dealers in Florida, Georgia, Alabama, North Carolina and South Carolina—demonstrating how Facebook now lets brands mix video and static images in the ad unit. (The image above shows how Southeast Toyota is using the Facebook ad unit, which lets viewers swipe from one image/video to another.)

Image-based carousel ads have been available via Facebook since last year and Instagram in recent months, but this is the first time videos can be included. The ability to combine videos and static images is currently only available on Facebook, which has been mum about whether the feature will also come to Instagram—but that's probably only a matter of time.

@Chris_Heine Christopher Heine is a New York-based editor and writer.