Here’s How You Can Impress Editors at

Are you a trustworthy writer? Prove it.

When pitching to, it helps to know that the site’s audience isn’t coming for just any content. Readers are there for advice, ideas, inspiration–everything someone who is starting a new business needs to know to ensure the business will be a success.’s audience puts a lot of trust in what the site puts out, so editors have to be careful when choosing its writers. When you pitch to, you should be selling yourself more than one particular pitch.

Ultimately, the best way for writers to break into’s coveted stable is by pitching themselves. “We like to find good, smart writers who we know we can turn to for more than just a one-off,” [managing editor Jason Fell] explains. “If you think you have what it takes to write for us on the regular, give our online masthead a look and email the most appropriate editor. Tell him or her who you are and what your topic specialty is and include a couple of writing samples, as well as two or three sample story pitches.” In that case, Fell adds, the pitches “can give us a sense of your grasp on the topic and your knack for angles.”

For more, read: How To Pitch:

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Publish date: June 2, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT